ChemistryHub - Case Study

ChemistryHub - Let's make learning chemistry fun!

Some illustrations are free resources from internet. GIF @ dribbble.com/miguelgarest

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My Role: Research - UX Design - Interaction Design

The challange

Distance education is experiencing daily growth, leading to a significant expansion of the market. This has caught the interest of investors and entrepreneurs looking to tap into this vast market. Recently, a client approached me seeking a concept for an app that facilitates modern and intelligent learning of chemistry.

In the initial phases of designing any product, I find it crucial to first identify the problems the product aims to solve and the additional benefits it will offer. Conducting this analysis upfront proves invaluable in mitigating confusion that may arise in the later stages of the project.

Research

Once I assessed the value that the app would bring to users, my focus shifted to determining how these benefits could be effectively presented through a mobile app. I delved into exploring how technology could transform children's learning of chemistry. To address these questions, I initiated a user-centric approach, seeking insights on:

  • What requirements do users have in their learning process?
  • What challenges do users typically encounter while learning?
  • How do individuals typically undertake the learning of chemistry?
  • What are the anticipated user expectations from a chemistry learning app?
  • What does scientific research suggest about the most effective methods for learning chemistry?
  • What actions, whether taken or neglected, have the potential to negatively impact the learning experience?

After understanding the user's needs and realizing that they revolved around the learning method itself, I began with the questions:

  • What characterizes modern educational methods?
  • In what manner has technology reshaped traditional learning approaches?
  • Are there alternatives to the traditional teacher role, such as virtual teaching?
  • Given the prevalent perception of chemistry as a challenging subject, how can this perception be altered?

The answer lay in two words: Gamification and Artificial intelligence (AI)

Having gained insights into the user and grasped the principles of gamification, the product's image started taking shape. To further enhance my vision, I embarked on a search for the most effective educational programs across various domains.

  • How was the gamification concept addressed?
  • Did they rely on the principle of artificial intelligence in design?
  • What features did they implement?


Solution

After examining various educational apps and games, I believe I've pinpointed key features in the overall education process. This led me to inquire:

  • What are the foundational features for the initial MVP stage?
  • Among these features, which ones hold the utmost importance for the user?
  • Are all of these features straightforward to implement?

These results are shown in the following graph:

At the conclusion of this process, I consolidated key elements for the app, focusing on animation and images, integrating artificial intelligence for questions, applying UX writing principles, and incorporating gamification theory.

Takeaways:

  • Gamification theory plays a great role on the Edtech.
  • 90% of learners remember information when applying it within a simulation.
  • Prioritizing the entire experience on AI and UX writing over a fancy UI.
  • Balancing between long and short texts is the best UX writing strategy in Edtech.
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Let me know if you want to talk about a potential collaboration. I’m available
for freelance work.

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Feel free to fill in the form or Send me an email at: Abdelmonem.abbasy@gmail.com

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